You’ve probably heard the buzzword ‘SEO’ being bandied around the web, but what does it really mean, and do you even need it? SEO stands for Search Engine Optimisation. SEO is the process of ensuring your website’s content and code appeals to search engines, so they can rank your site according to how relevant it is for what you claim to do. If you’ve got some good search engine optimisation happening, your site has a much better chance of appearing closer to the top of the list of search results.

Do I really need it?

Yes. Yes you do. But why?

It’s pretty much a given that someone, or many someones, are looking for exactly what it is that your business has to offer. So, why wouldn’t you want to make it as easy as possible for them to find what they’re looking for?

There is no real point of being on the internet and having a fancy website if no-one can find it.

Some interesting things to consider when questioning the importance of SEO are:

  • There are millions and millions of websites, with billions of pages within them;
  • Many of these pages don’t even make it into a search engine’s results;
  • Only the top 10 web pages are listed on a search engine’s results page, and these have been chosen because Google considers them to be the most relevant for the keyword entered;
  • Only 68% of users go past the first page of results; and
  • 98% of people don’t go past the third page.

Have you had a good or bad experience with SEO? Where do most people hear about your website?