The Power of Social Media

There is no doubt that social media seems to be taking over the world. It has become socially acceptable to opening talk about tweeting, Facebooking, poking, liking, unfriending and flick(e)ring – these terms appear to have seamlessly slipped into our vocabulary. Whilst spending time on Facebook and other social media platforms can be very counterproductive (and quite frankly great for procrastination), it can also be an extremely powerful tool for businesses.

Social media sites allow you to spread the word about what you do, to anyone that will listen, for free. As long as you abide by Facebook’s rules and guidelines in terms of promotions, competitions and spam, you’re good to go. build a little biz‘s blog post, facebook rules: blocking spam & shutting down pages, explains what Facebook are up to at the moment in response to some businesses not following their guidelines. This post is well worth a read if you’re not familiar with what is allowed/not allowed on Facebook.

Maintaining social networking pages for your business does take time. It does take commitment. But you get out of it what you put into it – and you’ve got nothing to lose.

The bottom line: social networking is free, yet priceless for small businesses. Social media sites such as Facebook provide you with a free platform that you can brand to match your website and other marketing tools, and use to reach potentially every single Facebook user in the world. That’s pretty powerful!

So before you write …

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‘Twas 10 weeks until Christmas…

It’s 10 weeks until Christmas. That’s not actually that far away, and you know how these things just creep up on you… believe me, I do. I’m suddenly 37 weeks pregnant, and in 9 weeks I’ll have a 2 year old! *insert “what have we done!!!!” freak out here*

So to help you get organised for Christmas, and in turn help me get as much done as possible before Jumpbaby arrives, I’ve decided to offer you this…

Early Bird Christmas Card Offer

Offer 1: Single-sided 6″x4″ photo cards, full colour, with free magnets on the reverse side so your family and friends can stare at your beautiful faces on their fridge all year round (because I don’t know about you, but I get the guilts ‘removing’ people from my fridge). Minimum order of 10, but you’re not restricted to multiples of 10 for these ones

Offer 2: Double-sided postcard sized photo cards, full colour front side and greyscale reverse. Available in batches of 10

Both these offers are $1.50 per card – that’s it! That’s a saving of 50c on the single-sided cards, and a whopping $1 off the postcard style cards.

Orders need to be placed and paid for by 31st October, but you don’t have to provide your photos until you’ve finished your cover-the-cute-kid-in-tinsel photo shoot or whichever way you choose to commemorate this occasion! The theme we’re going for this year is make-sure-the-toddler-doesn’t-gouge-out-his-baby-sibling’s-eyes :)

You can pick from any of these aptly named photo Christmas card designs:…

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Don’t know where to start with branding?

Here is the perfect place to start! Get your logo design, all the graphics you need for your Facebook business page, and also 250 business cards for only $299.

And if you’ve already got yours elsewhere (bummer huh!), then tell your friends and we will give you $25 to spend however you like on Jump Online services :)

Share this post to spread the word and start saving!…

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Our Top 5 Branding Tips

Think about when you’re walking down the café strip, and trying to decide which café to buy your coffee from. Throughout the decision making process, you are (perhaps subconsciously) judging these cafes – their look, their vibe, their staff, their aroma, their clientele. You then make your decision ultimately on their overall look and feel. Whichever café you chose, aspects of their brand appealed to you.

Branding is the absolute starting point for any business. There’s little point to having a business if no-one can remember it, or knows what it is.

Here are our top 5 tips when branding your business:

  1. Be professional
    Even on a miniscule budget, any money spent on creating the right brand for your business is money well spent. A wordart ‘logo’ knocked together in Microsoft Word (or worse still, Paint) is not going to create a professional image for your business, and certainly won’t make your business look profitable! Brand consists of more than just a logo – it is the whole message being transmitted by your business. Start as you wish to continue.
  2. Be obvious
    From a glance at your logo, potential customers should be able to get a fairly good idea of what your business can do for them. A pretty logo is only worth the money if it achieves the branding aim of delivering a message clearly.
  3. Be memorable
    Make sure your branding doesn’t just let you blend into the rest of the industry. Take inspiration from those businesses around you,

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15 Motivational Quotes to Inspire Your Little Business’ Success

I love quotes. I find they are a great way to put things in perspective and are great to prompt lightbulb moments! Here is a collection of some of my favourites that I’ve come across along the way.

  1. “Motivation is the art of getting people to do what you want them to do because you want them to do it.” – Dwight David Elsenhower
  2. “Formal education will make you a living; self education will make you a fortune.” – Jim Rohn
  3. “Once you find something you love to do, be the best at doing it. “ – Debbi Fields
  4. “100% of the shots you don’t take, don’t go it.” – Wayne Gretsky
  5. “Somewhere someone is looking for exactly what you have to offer.” – Unknown
  6. “Success doesn’t just happen because you ‘try’. If you want something awesome to happen you have to be awesome.” – Karen Gunton, Build a Little Biz
  7. “The expectations of life depend upon diligence; the mechanic that would perfect his work must first sharpen his tools.” – Confucius
  8. “Your brand must mean something to someone, or it risks meaning nothing to anyone.” – Peter Rix
  9. “The aim of marketing is to make selling superfluous.” – Peter Drucker
  10. “Marketing is too important to be left to the marketing department.” – David Packard
  11. “Don’t do it if you don’t enjoy it.” – Richard Branson
  12. “The greatest failure is to not try.” – Debbi Fields
  13. “The winners in life think constantly in terms of I can, I will, and

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