When you’re getting a website built for your small business, it can be daunting when asked for the content for the website.

What content do you need to supply to your web developer? How do you need to organise it? How do you get large files (images, for example) to your web developer?

Here are my top tips for gathering together your website content.

  1. Break it down into website pages. To do this, you’ll first need to know your website structure (also known as a site map). This should have been laid out for you by your web developer, so you know exactly what pages your business website will have once it’s built.
  2. Create a simple document (or spreadsheet if you prefer) to allow you space for entering the following information:
    • Page name
    • Text content. Provide this in paragraphs, exactly how you would like it to be laid out on your website. Indicate which parts of the text are headings and links, either in a different colour or by underlining/bolding them.
    • Image details. Ultimately it would make life easier for your web designer if you gave the file names of the images you’d like used on this page, and details of where you’d like them placed (for example throughout the text, in line with a certain paragraph of text, or at the top or bottom of the page)
    • Links. If there are no links indicated throughout the website text, list them here.
    • Additional information. Tell your web developer what else you would like on this page – for example a mailing list signup box, a form, social media icons etc
  3. Send through all image and document files, organised into folders if need be, using a cloud storage solution such as Dropbox, Google Drive, OneDrive or similar.
  4. E-commerce organisation. If your website is an online store, there are going to be lots of products that are going to need to be input into your website. It would be well worth your time to organise all of these into a spreadsheet with the following columns:
    • Product name
    • Product description
    • Image (file name or link to cloud storage)
    • RRP
    • Quantity in stock

And the golden rule?

Finalise, finalise, finalise! It takes time to input content into a website, so make sure it is 100% finalised before you provide it to your web designer. If you need them to make changes before the website goes live, there is a chance you may be charged for the additional time they will need to spend to do so.

The beauty of WordPress is that nothing is set in concrete, and once you take over ownership of your website you can change the text as many times as you like. Awesome!